Your

I design and execute people-development strategies you can measure.

Film — Disruptive Leadership · Lacoste Américas × Genoma
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For People & Organization leaders

You got it approved. Now it has to land.

You have a strategy signed off and a budget in hand. You've done the thinking. What's left is making it real — and proving it worked.

Change

Your business moves fast. Your people can keep up.

The bar keeps rising — faster than ever with AI. I get your people ready for it.

Proof

No slides. Proof.

What I design gets measured — results for your board, not activities to defend.

Execution

You decided the strategy. Now watch it land.

Your approved plan becomes daily behavior in your people — not a deck that stalls.

Method

Built around you, as you go.

Diagnose, design, execute, measure — adapted to your reality, at your pace, never a template.

Josbet Pérez
The rare combination

Engineer's rigor.
Human depth.

If you're here, you probably have a people strategy approved — and a quiet worry: your leaders aren't ready to take their teams through this much change, this fast. I know that gap well, and closing it is exactly my work. I make change actually happen where it usually stalls: not in a deck, in your people. As a Senior Ontological Coach and Software Engineer, I bring depth and rigor to the same table — backed by the execution and AI capability of Genoma.

How it works

A closed loop, not a one-off snapshot.

Two things work together: a method that turns perception into action, and — through Genoma — a digital layer that makes every step visible.

01

Measure

A multi-source diagnosis built from your own people, not a generic model — anonymity-safe, so the answers are honest.

02

Read

Technology drafts; people decide. Every report is signed off before it moves — the gaps become your agenda.

03

Act

Each leader gets at least three prioritised focuses, worked in the open with coaching alongside.

04

Sustain

The same instrument re-runs at 3, 6 and 12 months — proof of movement you can show, not a slide that resurfaces later.

Behavior fades. Identity holds.

I don't train skills. I create the learning space where leaders change. New challenges need a new observer.

Why this works

Most leadership development runs on conviction. Mine runs on evidence.

/01

Evidence, not conviction

I make the intangible tangible — perception, growth and follow-through become data you can see, track and defend to your board.

/02

Technology and people, together

A real-time digital layer that makes progress visible, and a coach behind every report who gives it meaning — not one or the other, but both.

/03

Built around you, not a catalogue

The profile comes from your own people and your priorities — built for you, calibrated with your data.

Trusted where it counts
LacosteEstée LauderSmartmaticEndress+Hauser
Rafael Echeverría's schoolSenior Ontological Coach, certified at ECORE.
17+ years in technologySoftware Engineer with over a decade in coaching.
I train other coachesCoach Supervisor and trainer — IESA Business School, Panama.

Measured. Not promised.

360°
Every leader seen from every angle
5
Leadership dimensions measured
10+ yrs
Developing leaders
4
Global brands trusted
What I do

One journey, designed around you.

I design it, lead it, and measure it — and hand you the proof it worked.

  • 01 · Diagnose
  • 02 · Develop
  • 03 · Sustain
01

Diagnose

A 360 built on a leadership profile made from your own people. Each leader sees where they stand and the three focuses that matter most — the evidence that starts everything.

02

Develop

The priorities the diagnosis surfaces, worked through group sessions and one-on-one coaching — so your leaders grow where it matters, not where a catalogue says they should.

03

Sustain

The journey lands as a shared standard, and each team leaves with a challenge of its own — turning individual growth into systemic, cultural impact.

Featured work · Lacoste

Disruptive Leadership.

My signature in-house program — its own structure, methodology and hands-on labs. At Lacoste's Américas platform it moved from approved intent to leaders who lead differently, measured at every step.

Leads to Organizational Coach certification · ECORE

+16%
Active listening — the most valued skill
8/8
Leadership dimensions improved, none declined
+6%
Overall managerial-behavior lift, same 360

Directing Manager at Lacoste Américas — measured by his leadership team, same instrument, 2023 → 2024.

In their words

The people who lived it.

Sara LópezDirector of QA & PD · Vertical Knits, Mexico
Elena YauAdvisor · SpeakFree Consulting Latam, Panama
Sara TrianaProduct Development Manager · Lacoste, Panama
The Genoma team

Behind me, a team that executes at scale.

You hire my strategic head and get the execution and technology capability of Genoma.

Your strategy deserves to land.